Anton Giulio Gualtieri and Tiwi, a creative studio based in Reggio Emilia, asked me a social poster design for Scuderia Ferrari.
The final piece is an A2 watercolor and markers illustration, digitally corrected.
Process was quite straightforward.
I badly wanted to build a synthetic, minimal and modern image, while trying to retain the classic Japanese woodblock print mindset. I did three draft proposals and then we went for the one Ferrari liked the most.
Here are the three drafts:
Then I tried some different color palettes:
Traced the whole picture and inked it traditionally:
In the end we decided for a more corporate color palette, and went full red, digitally replacing the cyan parts with red ones.
The final, original piece was sold to Scuderie Ferrari.